Turn your CEO's Expertise into a profitable content engine

Build trust and credibility at scale with content programs your prospects care about. Ideal for B2B Founders & CEOs looking to be the #1 choice for future buyers.
Trusted by

The Problem

Does this sound familiar?
You struggle to consistently create expert content to build trust.
You lack a system to scale content creation and distribution.
Your content isn't reaching the right audience, hurting demand.

Our Solution

Build trust and credibility at scale with a Founder-led Marketing Engine.

We'll setup weekly interviews with your Founder/CEO/SME

We'll setup weekly interviews with your Founder/CEO/SME

Together, we'll select a subject-matter expert, define your ideal buyers, build a content framework and record weekly short interviews to create the content assets.

Together, we'll select a subject-matter expert, define your ideal buyers, build a content framework and record weekly short interviews to create the content assets.

We'll repurpose and distribute in the right places to reach buyers

We'll repurpose and distribute in the right places to reach buyers

Our team will repurpose and distribute these recordings into content assets:

  1. Linkedin: Video clips, texts and images for founder's Linkedin (2-5x/week)

  2. YouTube: Build a video library

  3. Email Newsletter to add touchpoints

  4. Website to build SEO

  5. Podcasts, YouTube shorts…

Our team will repurpose and distribute these recordings into content assets:

  1. Linkedin: Video clips, texts and images for founder's Linkedin (2-5x/week)

  2. YouTube: Build a video library

  3. Email Newsletter to add touchpoints

  4. Website to build SEO

  5. Podcasts, YouTube shorts…

We'll double-down on what works best to scale

We'll double-down on what works best to scale

We'll learn what resonates best (format, topics) and double down:

  1. Focus future interviews on these topics

  2. Run best performing content as Linkedin thought-leader ads

We'll help you engage with buyers and grow your network

We'll help you engage with buyers and grow your network

Besides the content distribution, we'll help you grow your network and engage with buyers:

  • Set up connection requests with your ideal buyers

  • Answer comments and DMs same day

  • Build a custom feed in Sales Navigator

  • Engage with other thought-leaders in your space

Want more detail?

Benjamin will explain everything.

"Benjamin has an outstanding ability to align with a founder's vision and the marketing and sales team’s goals. He’s proactive, quick to bring fresh ideas to life, and understands where marketing is headed, always seeing the big picture. His fast execution was crucial to our growth. I highly recommend working with him to any founder—Benjamin gets it. His leadership in marketing played a key role in our success, and I truly valued his impact."

Philippe A. Naegeli

Co-Founder & CEO, GenTwo

"Benjamin has an outstanding ability to align with a founder's vision and the marketing and sales team’s goals. He’s proactive, quick to bring fresh ideas to life, and understands where marketing is headed, always seeing the big picture. His fast execution was crucial to our growth. I highly recommend working with him to any founder—Benjamin gets it. His leadership in marketing played a key role in our success, and I truly valued his impact."

Philippe A. Naegeli

Co-Founder & CEO, GenTwo

Hey—

I'm Benjamin, Founder of FounderMarketing.com.

In today’s fast-paced B2B landscape, trust and credibility are your most valuable assets. Selling complex solutions to sophisticated buyers is never easy, but one thing can significantly shorten that process: being seen as a thought leader.

When prospects see you as a trusted expert, they make faster decisions and are more likely to engage. This is why thought leadership isn’t just a buzzword—it’s a proven path to higher conversion rates.

We understand that as a founder, you're an expert in your field. But creating and distributing content that effectively reaches your target buyers can be challenging. That's where we come in.

At FounderMarketing.com, we make it easy for you to share your expertise without the hassle. We set up regular meetings with a content strategist a few times a month to help you organize your thoughts and ideas. From there, we take the lead on transforming those conversations into high-quality content that resonates with your ideal buyers.

Our main focus is on LinkedIn content, where B2B decision-makers are most active. But we don’t stop at LinkedIn—we also create video clips, full-length videos, podcasts, newsletters, and blog posts to ensure your message reaches your audience across multiple formats.

We’re also strategic about distribution and content amplification. Not only do we ensure your content gets in front of the right people, but we also use targeted advertising to amplify its reach, putting your message in front of your ideal customers.

Founder-led marketing scales better and stays relevant longer than founder-led sales. When you consistently share your expertise, you not only build trust but also create an evergreen asset that drives lasting results.

If this vision of content-driven thought leadership resonates with you, let’s work together to build a marketing engine that delivers real, measurable impact.

Benjamin
Founder & CEO

Before Founder-led Marketing

You lack visibility and awareness in your market

Poor lead quality

Building trust & credibility with customers is crucial, but you lack a systematized way to do it

You know Founder & Expert content is important and competitors are doing it, but you don't have a way to do it consistently

Your current lead channels are becoming less efficient and profitable

After Founder-led Marketing

Prospects know about you long before they talk to sales

You have a predictable stream of high-intent, high-quality leads knocking on your door every month

You're building trust & credibility at scale that makes you to go-to option in your market

You're effortlessly producing new content every week that builds customer trust and grow your Founder brand

You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC

Pricing

Growth

Best for growth-stage founders / CEOs / execs

starting at $4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

YouTube Channel

Podcast

Newsletter & Lead Magnets

Blog

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Dedicated Performance Marketer

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Content Library

Resource Hub

Weekly Strategy Calls

Monthly Reports

Growth

Best for growth-stage founders / CEOs / execs

starting at $4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

YouTube Channel

Podcast

Newsletter & Lead Magnets

Blog

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Dedicated Performance Marketer

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Content Library

Resource Hub

Weekly Strategy Calls

Monthly Reports

Growth

Best for growth-stage founders / CEOs / execs

starting at $4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

YouTube Channel

Podcast

Newsletter & Lead Magnets

Blog

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Dedicated Performance Marketer

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Content Library

Resource Hub

Weekly Strategy Calls

Monthly Reports

Growth

Best for growth-stage founders / CEOs / execs

starting at $4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

YouTube Channel

Podcast

Newsletter & Lead Magnets

Blog

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Dedicated Performance Marketer

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Content Library

Resource Hub

Weekly Strategy Calls

Monthly Reports

Frequently asked questions

01

How long does it take to see results?

02

How involved will we be in the process?

03

Which companies are the right fit for this service?

04

What kind of results can be expected?

Frequently asked questions

01

How long does it take to see results?

02

How involved will we be in the process?

03

Which companies are the right fit for this service?

04

What kind of results can be expected?

Frequently asked questions

01

Why shouldn't we just do this ourselved?

02

How involved will we be in the process?

03

Which companies are the right fit for this service?

04

What kind of results can be expected?

Frequently asked questions

How long does it take to see results?

How involved will we be in the process?

Which companies are the right fit for this service?

What kind of results can be expected?

Want to learn how you can leverage Founder-Led Marketing?

© 2024 KISS Ventures Sàrl. All rights reserved.