Founder-led Marketing

Turn your CEO's LinkedIn into inbound pipeline

We help B2B founders transform their expertise into impactful content, amplify with ads towards target accounts, and leverage engagement signals to do warm outreach.

Turnkey solution: just 1.5 hours per month to convert the expertise of your leadership team into a demand engine.

Made in 🇨🇭

Benjamin Spring

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Trusted by

Challenges

You struggle to consistently create expert content to build trust.

Your message isn't reaching the right audience and lacks reach, hurting demand.

You don't leverage the brand and expertise of your execs team.

Our Solutions

LinkedIn is the only "Allbound" platform, where content, advertising and outbound exist in the same channel. An imperative for B2B businesses.

Founder-led Marketing

Source the Right Content

Together, we'll select a subject-matter expert, define your ideal buyers, build a content framework and record monthly guided short interviews to create the content assets.

If you have other long-form content (webinar, podcasts) we can use them and repurpose them to other clips.

Together, we'll select a subject-matter expert, define your ideal buyers, build a content framework and record monthly guided short interviews to create the content assets.

If you have other long-form content (webinar, podcasts) we can use them and repurpose them to other clips.

Distribute clips organically on Linkedin

Our team will edit and select the best experts video clips and text posts and publish them on your Founder/Execs LinkedIn personal profile. (2x/week)

We can repurpose it to other content format (Newsletter, Lead Magnets, Podcasts…).

Laser-Target your Exact Audience and Amplify

We build cold, retargeting and list-based targeting and amplify your content with Thought-leader ads towards your ideal clients/target accounts.

Connect and convert with warm outbound

We track everyone who engages and send warm, personalized connection requests and a first conversational message.
We connect with your ICP audience to enlarge your network.

Allbound GTM engine (optional)

Capture the Demand

Signal/trigger-based outreach campaigns
Cold outreach campaigns
Full-funnel LinkedIn Ads

Setup Tools & Leadsourcing

Avoid technical complexities
Enable your team to use AI and data enrichment
Leverage signal to trigger targeted outreach campaigns

Results

A growing reputation and Founder Brand.

A system to build awareness and trust towards your Ideal Clients

A custom "Allbound-Engine" which grows with you

Services

Founder-led Marketing

Strategy Development

Copy & Multimedia

5-10 posts per month

LinkedIn Thought-Leader Ads

Warm outbound

Data & Tooling included

Allbound GTM Engine

Founder-led Marketing plan

Full Funnel LinkedIn Ads

Email inbound-led-outbound

AI Personalized Cold Outreach

CRM Consulting

GTM Advisory

"Benjamin has an outstanding ability to align with a founder's vision and the marketing and sales team’s goals. He’s proactive, quick to bring fresh ideas to life, and understands where marketing is headed, always seeing the big picture. His fast execution was crucial to our growth. I highly recommend working with him to any founder—Benjamin gets it. His leadership in marketing played a key role in our success, and I truly valued his impact."

Philippe A. Naegeli

Co-Founder & CEO, GenTwo

Philippe A. Naegeli

Co-Founder & CEO, GenTwo

Foundermarketing.com

Contact

Foundermarketing.com

Contact

Foundermarketing.com

Want to leverage founder-led marketing?

Benjamin Spring

Book a call

Challenges

You struggle to consistently create expert content to build trust.

Your message isn't reaching the right audience and lacks reach, hurting demand.

You don't leverage the brand and expertise of your execs team.

Our Solutions

LinkedIn is the only "Allbound" platform, where content, advertising and outbound exist in the same channel. An imperative for B2B businesses.