Turn your Founder's Expertise into a highly-effective content engine

Turn your CEO's Expertise into a high-performing content engine

Build trust and credibility at scale with Founder-led Marketing. Ideal for B2B Founders & CEOs looking to be the #1 choice for future buyers.
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The Problem

Does this sound familiar?
You struggle to consistently create expert content to build trust.
You lack a system to scale content creation and distribution.
Your content isn't reaching the right audience, hurting demand.

Our Solution

Build trust and credibility at scale with a Founder-led Marketing Engine.

We'll setup weekly interviews with your Founder/CEO/SME

We'll setup weekly interviews with your Founder/CEO/SME

Together, we'll select a subject-matter expert, define your ideal buyers, build a content framework and record weekly short interviews to create the content assets.

Together, we'll select a subject-matter expert, define your ideal buyers, build a content framework and record weekly short interviews to create the content assets.

We'll repurpose and distribute in the right places to reach buyers

We'll repurpose and distribute in the right places to reach buyers

Our team will repurpose and distribute these recordings into content assets:

  1. Linkedin: Video clips, texts and images for founder's Linkedin (2-5x/week)

  2. YouTube: Build a video library

  3. Email Newsletter to add touchpoints

  4. Website to build SEO

  5. Podcasts, YouTube shorts…

Our team will repurpose and distribute these recordings into content assets:

  1. Linkedin: Video clips, texts and images for founder's Linkedin (2-5x/week)

  2. YouTube: Build a video library

  3. Email Newsletter to add touchpoints

  4. Website to build SEO

  5. Podcasts, YouTube shorts…

We'll double-down on what works best to scale

We'll double-down on what works best to scale

We'll learn what resonates best (format, topics) and double down:

  1. Focus future interviews on these topics

  2. Run best performing content as Linkedin thought-leader ads

We'll help you engage with buyers and grow your network

We'll help you engage with buyers and grow your network

Besides the content distribution, we'll help you grow your network and engage with buyers:

  • Set up connection requests with your ideal buyers

  • Answer comments and DMs same day

  • Build a custom feed in Sales Navigator

  • Engage with other thought-leaders in your space

Want more detail?

Benjamin will explain everything.

"Benjamin has an outstanding ability to align with a founder's vision and the marketing and sales team’s goals. He’s proactive, quick to bring fresh ideas to life, and understands where marketing is headed, always seeing the big picture. His fast execution was crucial to our growth. I highly recommend working with him to any founder—Benjamin gets it. His leadership in marketing played a key role in our success, and I truly valued his impact."

Philippe A. Naegeli

Co-Founder & CEO, GenTwo

"Benjamin has an outstanding ability to align with a founder's vision and the marketing and sales team’s goals. He’s proactive, quick to bring fresh ideas to life, and understands where marketing is headed, always seeing the big picture. His fast execution was crucial to our growth. I highly recommend working with him to any founder—Benjamin gets it. His leadership in marketing played a key role in our success, and I truly valued his impact."

Philippe A. Naegeli

Co-Founder & CEO, GenTwo

Hey—

I'm Benjamin, Founder of FounderMarketing.com.

In today’s B2B landscape, trust and credibility are crucial. Being seen as a thought leader helps prospects make faster decisions, shortening sales cycles.

But I know first-hand how hard it is to build expert content internally. The founder is the subject-matter expert, your marketing team is not.

At FounderMarketing.com, we make sharing your expertise easy. We hold regular interviews with a content strategist to turn your insights into engaging LinkedIn content—content that resonates with your ideal buyers. We also amplify your message through targeted advertising, ensuring it reaches your ideal buyers consistently.

I believe Founder-led Marketing is the most powerful marketing channel you can build. It scaleds better than founder-led sales and offers many hidden advantages (messaging, lead by example, hiring).

If you’re ready to build a marketing engine that delivers real, measurable results, let’s connect.

Benjamin
Founder & CEO

Before Founder-led Marketing

You lack visibility and awareness in your market

Poor leads quality

Building trust & credibility with customers is crucial, but you lack a systematized way to do it

You know Founder & Expert content is important and competitors are doing it, but you don't have a way to do it consistently

You publish through traditional channels like the company page and lack reach.

After Founder-led Marketing

Higher trust and credibility; shorter sales cycle

You have a predictable stream of high-intent, high-quality leads knocking on your door every month

Your content is distributed widely and seen by your target buyers.

You're effortlessly producing new content every week that builds customer trust and grow your Founder brand

You're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC

Pricing

Growth

Best for growth-stage founders / CEOs / execs

starting at CHF4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Repurposable Content Library

Resource Hub

Monthly Strategy Calls

Monthly Reports

Growth

Best for growth-stage founders / CEOs / execs

starting at CHF4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Repurposable Content Library

Resource Hub

Monthly Strategy Calls

Monthly Reports

Growth

Best for growth-stage founders / CEOs / execs

starting at CHF4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Repurposable Content Library

Resource Hub

Monthly Strategy Calls

Monthly Reports

Growth

Best for growth-stage founders / CEOs / execs

starting at CHF4,900/mo per founder

Content

5-8x LinkedIn Posts / Month (Text/Image)

5-8x LinkedIn Videos / Month

LinkedIn Ads based on Best-Performers

Distribution

Personal LinkedIn Profile

LinkedIn Company Page

Targeted LinkedIn Ads (ad budget not included)

Team

Dedicated Director of Demand Gen

Dedicated Content Strategist

Dedicated Copywriter

Also included

Weekly Content Interview

Linkedin Network Growth

Channel & Profile Optimization

Content Coaching

Repurposable Content Library

Resource Hub

Monthly Strategy Calls

Monthly Reports

Frequently asked questions

01

How long does it take to see results?

02

How involved will we be in the process?

03

Which companies are the right fit for this service?

04

What kind of results can be expected?

Frequently asked questions

01

How long does it take to see results?

02

How involved will we be in the process?

03

Which companies are the right fit for this service?

04

What kind of results can be expected?

Frequently asked questions

01

Why shouldn't we just do this ourselved?

02

How involved will we be in the process?

03

Which companies are the right fit for this service?

04

What kind of results can be expected?

Frequently asked questions

How long does it take to see results?

How involved will we be in the process?

Which companies are the right fit for this service?

What kind of results can be expected?

Founder Marketing's Newsletter

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